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Course creation steps, mindset tips, and business strategy sessions converge in episodes that help you Do More Good in the world as an entrepreneur. With each episode, you’ll walk away with an actionable item to move your digital course creation forward.
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Everything these days is about customization. It sounds great, right? Customization is better than getting some item that doesn’t really fit anyone perfectly. The digital course industry is just one industry that has seen a big push for customization, and it is certainly not the last. With all of the innovations and technologies available, customization is a hot topic, but sometimes it can be too hot to handle. So the question is, should we be customizing your course for our online students? What are our students expecting? As an entrepreneur and consumer, you’ve probably had expectations of digital learning experiences in the past. As a digital course creator you are probably asking what pieces need to be customized and which can be mass produced. We definitely want our digital course students to be successful, but customization can get us into trouble.
Listen & Read →Your phone chimes with an email from your digital course student at 11pm on Friday night. They are going through Module 2 and are stuck. There is a typo in the worksheet and it doesn’t match up with what you are saying in the video. The student says that they want to make it through your online course, but this is creating a roadblock. Immediately you regret picking up your phone to browse funny cat videos as you unwind from the week, and the second feeling is one of dread and worry. You’ve already shut down your computer for the day, but you don’t want a student to get frustrated with you. You are wondering what that issue between the worksheet and video is, because as much as you wrack your brain you can’t quite figure out what could have happened. As you start to go through the scenarios in your head, you notice that your heart starts to speed up a little as you wonder if this student will go to the community and complain and get everyone riled up or if they will ask for a refund. We’ve all had those moments of panic where a student needs support, but we are not available. Whether it is because we are tending to a medical appointment or have shut down for the day. As small business owners, as creators of online courses, what is the right answer here? I can tell you right now, it isn’t to jump up at 11pm on a Friday night to figure out what is going on. That is the fastest way to entrepreneur burnout.
Listen & Read →You want your students to be successful, but so often they drop off the face of the earth after they’ve entered their credit card number or maybe they make it through Module 1 and then suddenly it is crickets. Why does this happen with alarming frequency? A lot of reasons, but one big one is that your students aren’t ready for your digital course, become overwhelmed, lost, and frozen. THis is NOT what we want for our students. We want them to be successful, first and foremost, because we have entered the digital course realm to make a difference. If our students don’t finish our course, then we aren’t having the impact that we hoped to have. Secondly, we want to be able to feature our students, celebrate their wins, and learn from their struggles in the course so that we can make it better. Neither of these things happen if our students don’t make it through the course. And this brings me to the question of whether you should consider prerequisites for your course and how that works when anyone can get to your sales page and enter their credit card number.
Listen & Read →How many $2000 courses have you purchased as an entrepreneur? The more entrepreneurs that I talk to, the more I hear that they have purchased 2, 3, 4, and even 5 different $2000 (or more) courses. So many have shared that they’ve invested over $40,000 in their business before selling anything. Your first thought might be wow! That is a LOT of money. Followed closely by did they finish all of those courses, implement everything, and get a good ROI? These are fair questions and one of the reasons that I’ve stopped buying $2000 courses over the last 2 years and one of the biggest reasons that I’ve been implementing more cost effective services and options in my own business and I’m going to share with you my reasoning so that you can decide if the hype of continually raising your prices is worth it for your business. You might decide that there is absolutely no reason to ever charge less than $2000 for your digital course and that is completely fine, but you might also discover that there is a place for inexpensive services, workshops, and even courses in your business. I’m going to challenge you to think about what would happen if you priced your services, courses, workshops, and memberships at something that was doable for most people.
Listen & Read →Not for the first time I heard an entrepreneur sharing that something was hard for them and the other person said that they thought it was easy. That kind of comparison makes entrepreneurship hard because we start to wonder what we are missing, if we aren’t cut out for the path we’ve chosen, or even if we are smart enough to make a go of our business. We’ve all heard the saying, “Comparison is the thief of joy.” The truth is that when we compare ourselves to others it can steal our joy faster than a toddler can grab a fourth cupcake off the party table. Mindset is one of the biggest factors in entrepreneurial success, in fact at one point this podcast was called the Entrepreneur Mindset Podcast. That is how important mindset is to being a successful digital course creator, but it is a lifelong journey.
Listen & Read →One of the most asked questions I receive when I’m coaching my digital course creator clients is how can I make money fast? Often when we are at the beginning of a new piece of business or are flat out new to business there is a very real need to earn some money. But how do we do that? The answer isn’t what you’d expect here on the Digital Course Creator Podcast, but it is the answer I give to 90% of my clients when we work together. I’ve seen it work time and again for not just adding to a bank account and creating a little buffer, but also creating so much clarity for where the business should go and where you want it to go in the future. It will save you mis-steps and hopefully a lot of heartache as you realize what you thought you wanted and what you thought others needed wasn’t really the answer.
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