Digital Course Creator Podcast Archive
#144: StoryBrand Framework: Crafting a 3-Step Plan that Clients Love
Storybrand is all about simplicity. That simplicity carries through into how we help our clients imagine their future where you have helped them make a change. Today we talk about creating a 3 step plan that your client can embrace and has them saying yes to your offer.
#143: StoryBrand Framework: 3 Tiers of the Problem You Solve
When you only address part of your client’s problem with your messaging, you are only addressing part of your client. In order to serve the whole person, you have to look at their problem or challenge from a 3-tiered approach. Looking at the external, internal, and philosophical problems will give you a well-rounded approach to your messaging.
#142: StoryBrand Framework: Mistaking Needs for Wants – The Most Common Messaging Misstep
Ever felt misunderstood or unable to connect with your potential clients? Today we are going to get to the heart of what drives decisions to purchase a service. We’ll break down why focusing on ‘wants’ can be a game-changer, and spill the secrets to making your messages resonate like never before. Grab a comfy seat and get ready to transform the way you communicate!
#141: Invite Abundance Into Your Business: An Interview with Liz Wolfe
Liz Wolfe, guest expert on abundance, coaches new entrepreneurs to get unstuck so that they can launch and grow an abundant business using a 3-part framework. In this episode you’ll learn more about each part of the abundance framework so that you can begin implementing it today.
#140: A Healthy Mindset for Messaging and Marketing
In this episode we dive into the interplay of mindset and marketing, and how it impacts your business messaging. We explore the concept of self-talk and the negative impacts of using “Yes… But” statements and explore the importance of a flexible growth mindset. The discussion focuses on preparing the mindset for flops, pivots, and constant tweaks, emphasizing that marketing and messaging is an ongoing experiment where perseverance, adaptability, and resilience are key.
#139: The Benefits Outweigh The Challenges When It Comes To Online Communities: Interview with Community Expert Deb Schell
Deb Schell, a Community Growth Expert, provides an overview on building strong online communities and businesses, as well as building relationships and connecting with potential customers. We have to seek meaningful conversations within niche communities and create safe spaces for communication.
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