Digital Course Creator Podcast Archive
#194: What comes first: Lead Magnet or Digital Course?
What comes first: Lead Magnet or Digital Course?
The question of chicken or egg comes up in every possible scenario, including whether you should have a lead magnet before you have your digital course or if you should just jump in with your digital course.
Most marketers will tell you that you need to go ahead and create a lead magnet so that you can build your email list while you then turn and build your course. This seems logical on the surface, but after years of watching this advice play out in the digital space, I don’t know it serves digital entrepreneurs well.
Would you rather have a lead magnet out there attracting an audience that isn’t aligned with your core offer or would you rather have a lead magnet that creates a solid stepping stone to your paid offer?
#193: If You Build the Digital Course, Will They Come?
The digital world is a busy and noisy place, but when we publish our course we still expect people to come flocking.
But, we can’t expect someone to find our course without getting out there and raising awareness, helping others to see what impact it will have on their life, and what they have to lose if they don’t make a change.
In other words, creating a high-quality course doesn’t guarantee success.
So what does?
The list might feel endless, but what we really need is magnetic messaging and a commitment to mastering our mindset in addition to a solid course design and willingness to stay focused on learning and implementing only the things that matter.
#192: Perfectionism is the Fastest Way to Digital Course Creation Failure
Building a digital course creation business is full of hoops to jump through, obstacles to avoid, and decisions to make.
Perfectionism is the single biggest saboteur of the entrepreneurial spirit and biggest indicator of potential failure as a digital course creator.
There are 3 beliefs that many digital course creators have that will lead to failure and they might not be what you think. Belief number 3 is a bit counter-intuitive so I’ll be sharing more on that one at the end of today’s episode to save you angst and time.
#191: Failed Digital Course Launch. Here’s What to do Next
Have you ever found yourself getting jealous as you read through social media because you want to post on social media that your course launch was a rousing success? You want to shout from the rooftops that you didn’t just get one sale, but you in fact got more than you planned for AND your audience has grown exponentially.
You’ve seen the posts that share that exact news, but when it comes to your launch all you can post is that you had low or no sales after months of effort, a course that is detailed and packed with valuable information, and you even spent money on ads that ended up costing you instead of adding to your bank account.
Now, what? Well there are two paths forward.
#190: Why You Don’t Need a Virtual Assistant
Among the very first bits of advice you get as a digital course creator, or really as a digital entrepreneur, is to hire a virtual assistant before you think you need one. But hiring a Virtual Assistant, or VA, costs money and at the beginning or middle of your journey that might feel like a luxury instead of a necessity.
There are books telling you to Buy Back Your Time, how to hire a VA, and even what tasks you should be outsourcing, but let’s face it. That doesn’t work for everyone.
Today I’m going to share with you 5 ways to put off hiring a VA and they are all free! Now, you can go ahead and hire a VA, but I encourage you to consider these ideas first because they are certainly easier on your budget and don’t require you to interview anyone!
#189: 5 Actions That Create Success as a Digital Course Creator
Creating success as a course creator is tricky, but it is easier when we borrow other’s blueprint and successes. There is absolutely no reason you should have to create the wheel all by yourself. Being a success in business isn’t about being a one person island, it is about creating shortcuts by learning from what others do.
Now, you can do it yourself without anyone else’s help, but that would be like trying to climb Mt. Everest without a guide. Slow and likely unsuccessful.
Today I’m going to share with you the 5 things that made the biggest difference in my business so that you can steal them and shortcut your time to success and be sure to stick around to the end because I’m going to share with you how to amplify Action 4 so that it does not become a business liability.
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