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#118: Reels Don’t Require Dancing: Interview with IG Expert Kendra Swalls

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Overview

Kendra Swalls is my kind of strategist. She looks at SEO keywords, creates IG bios that stand out for their clarity, and encourages you to get clear on your business objectives. It doesn’t hurt that she gave me permission to NOT dance on IG reels!

Quick Show Guide

  1. (00:00 – 06:06) Niche Down to Attract More Clients- A Guide to Growing Your Business with Instagram with Kendra Sws
  2. (06:06 – 11:25) Eliminating Unnecessary Followers to Attract the Right Audience
  3. (11:25 – 16:43) Recycling Your Content – Making the Most of Your 150 Characters with Inspiration and Quality
  4. (16:44 – 21:59) Mastering Instagram’s Technology to Use User-Generated SEO for Your Content
  5. (22:00 – 27:00) Leverage SEO To Save Time On Social Media Content Creation
  6. (27:00 – 32:43) Gaining Clarity and Consistency with Social Media: Taking Action and Making Adjustments on Your Bios
  7. (32:43 – 33:36) Unleash Your Business Potential: Update Your Instagram Bio and Tag Me!

Key Takeaways

  1. Craft a clear, niche-specific bio to help maximize reach.
  2. Utilize tools such as scheduling on social media, batch-creating and re-sharing posts which have had high engagement.
  3. Increase visibility by repeating keywords with SEO.
  4. Carousel posts, stories and reels are important to engage with the audience.
  5. It is important to be clear about the target audience to attract relevant clients.
  6. Quality content should be prioritized over vanity metrics.
  7. Trendy reels can get attention, but should be relevant to your target audience.

Connect with Kendra Swalls

I trust you learned a lot from Kendra and are ready to learn even more. You can get her free email kit at https://girlmeansbusiness.com/emailkit

Also be sure to follow her on Instagram at: https://www.instagram.com/girlmeansbusiness/

Need a Transcript?

Full transcript available upon request. Please email [email protected]. We want to make sure that everyone can access this podcast in a way that works best for them.

Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

One Response

  1. Thus episode is jam-packed with ideas and tools; from the egg carton analogy ( which reinforced being laser focused with my audience) to creating batches of content and the extreme importance of really engaging. Yet, she helps us understand that this really can be done without living and breathing social media. Excellent!

    Reply

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