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#139: The Benefits Outweigh The Challenges When It Comes To Online Communities: Interview with Community Expert Deb Schell

Overview

Deb Schell, a Community Growth Expert, shares that creating and fostering a successful online community or business requires effective communication, an understanding of the target audience, and an ecosystem mindset. Understanding the value of your services and being assertive in getting what you’re owed is key to connecting with those who have money. 

Throughout the conversation we come back to the concept that it is essential to create safe spaces for meaningful conversations rather than relying solely on social media. Building strong relationships with members of diverse backgrounds and prioritizing community building can help to make a business successful and improve the quality of life.

Quick Show Guide

  • (00:00 – 06:12) The Power of Community: Harnessing the Strength of Online and In-Person Connections 
  • (06:12 – 11:35) Building Friendships and Business Relationships in an Online Community 
  • (11:35 – 17:10) Encouraging an Interactive Community Culture for Business Building 
  • (17:10 – 22:44) Validation – Why it is Important to Ask Your Audience Before Creating Content 
  • (22:44 – 27:59) The Power of Building Relationships: Ask for Payment and Receive Reciprocity 
  • (27:59 – 33:24) The Power of Building Relationships for Effective, Efficient, and Successful Businesses 
  • (33:25 – 39:00) Discovering the Power of Community Building 
  • (39:00 – 39:22) Unlocking the Power of Community for Entrepreneurs and Clients 

Key Takeaways

  1. Social media is not a substitute for meaningful conversations and building relationships.
  2. Seeking diversity in a business setting is key to its success.
  3. Building a successful online community or business requires engaging with the right people, understanding your target audience, and creating relevant content.
  4. Validate your course ideas before taking action, and don’t assume what members want.
  5. It’s important to offer something of value for people to pay for.
  6. Creating safe spaces for communication is essential in order to get the answers we need and build supportive networks.

Connect with Deb Schell

I trust you learned a lot from Deb and are ready to learn even more. 

Be sure to DM Deb on LinkedIn at: https://www.linkedin.com/in/debschell/ 

And connect with her on Facebook: https://www.facebook.com/DebDebSchell 

For more details on how you can work with Deb, check out her website and stay up-to-date on her book release at: https://findcalmhere.com/ 

Need a Transcript?

Full transcript available upon request. Please email [email protected]. We want to make sure that everyone can access this podcast in a way that works best for them.

Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

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