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#202: Online Course Creation Launch Success: Revenue vs. Profit

What is your business making?

Should you be measuring your revenue or your profit when launching the online course you painstakingly created?

A lot of times you’ll see people talking about how they had a 5 figure launch or a 6 figure launch, but that doesn’t tell the whole story.

It’s frustrating because when someone lists a number, you don’t know if they are talking about revenue or profit. And as we look for role models, strategies, and ideas to emulate in our own course launches, how do you know what to pay attention to and what to ignore?

You could end up choosing a strategy that has you losing money if you aren’t careful. 

Today I’m going to share with you how to think about the numbers you see being reported on social media, in podcasts, on YouTube so that you can make decisions for your business and digital course that will lead to more profit, more reliably.

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#191: Failed Digital Course Launch. Here’s What to do Next

Have you ever found yourself getting jealous as you read through social media because you want to post on social media that your course launch was a rousing success? You want to shout from the rooftops that you didn’t just get one sale, but you in fact got more than you planned for AND your audience has grown exponentially.

You’ve seen the posts that share that exact news, but when it comes to your launch all you can post is that you had low or no sales after months of effort, a course that is detailed and packed with valuable information, and you even spent money on ads that ended up costing you instead of adding to your bank account.

Now, what? Well there are two paths forward.

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