Results for Tag: Branding
#140: A Healthy Mindset for Messaging and Marketing
In this episode we dive into the interplay of mindset and marketing, and how it impacts your business messaging. We explore the concept of self-talk and the negative impacts of using “Yes… But” statements and explore the importance of a flexible growth mindset. The discussion focuses on preparing the mindset for flops, pivots, and constant tweaks, emphasizing that marketing and messaging is an ongoing experiment where perseverance, adaptability, and resilience are key.
#138: Turning StoryBrand into Your Brand: A Journey of Transformation
Gain insights into the StoryBrand framework and how it can enhance your business messaging. In this episode, we unpack the StoryBrand messaging map, provide strategies for effective calls to action, and explore how success and failure can be harnessed for positive client outcomes.
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