Results for Tag: Business Strategy
#207: Online Course Bonuses: Do they make a difference?
Should you include bonuses with your digital or online course? So often we get the advice that bonuses should be even better than your course, they should make people buy your course just to get the bonus, and they should overcome objections.
But do they really help? Yes and no.
But the real question is should you include them for your online course when you launch?
Today we are going to talk about the pros and cons of including bonuses with your digital course launch and 3 things to consider as you make your decision.
#206: Entrepreneurial Costs: What is Normal?
What is one thing that you didn’t necessarily think about when you decided to become an entrepreneur, when you decided that you’d like to have a digital course? What is one thing that you rarely hear people talking about out in the open?
Money and the debt that being an entrepreneur can bring with it. That debt adds up fast, but still it is something that we keep hidden, kind of like that chocolate bar you have secreted away in a cabinet away from your kids and spouse.
Just like it isn’t healthy to hide food away and sneak it, neither is it healthy to hide talk about money as an entrepreneur.
Today I’m going to talk candidly about money, entrepreneurship, and the risk of debt. I feel strongly that everyone should be fully informed. If this is not something that you want to acknowledge in your business yet or with your entrepreneur friends, that’s ok. This episode will be here when you are ready. If you are ready to talk about money, then stick around.
#205: How to Make the Most of Social Media Groups (Hint: Use Google Search More)
I’ve noticed a trend in course creation groups: asking for instructions on how to do a tech task. Sure you pay to be in these groups, they are filled with people who are on the same pathway you are, creating, launching, and serving a digital course, but the big, important questions can sometimes get buried under the smaller, simpler questions that can be searched on Google in 10 seconds or less.
This makes the groups less valuable. Hard stop.
You know I’m a big fan of being active in social media groups because you are building connections, trust, authority, and even gaining referrals.
So I understand the temptation to ask questions in the group when you get stuck. But that clogs up the groups and keeps your important questions hidden away. It is frustrating when you have a question about where a funnel isn’t working inside your business only to be drowned out by the mundane tech questions like how do I save as a PDF from a word document.
To get the most out of the paid and free groups that you are in, let’s talk about best practices and, of course, feel free to share this episode with your friends so that they too can become better members of those same groups you are in.
#204: Does Weekly Content Really Build Demand for your Course?
The best way to build demand for your online course is with weekly content, or is it?
So often we are told that we need to build an audience so that when we launch a course, there will be eager buyers ready with their credit cards. To build an audience the direction often given is to create weekly content.
Why then, after creating and sharing weekly content for months and even years do course creators not have an audience primed for buying when they launch their course. It’s frustrating to spend hours each week crafting new and original content only for it to fall flat and get hidden in a crowded inbox or busy social media scroll faster than you can snap your fingers.
How are we supposed to build that audience when the advice doesn’t seem to work?
Today I’m going to walk you through why weekly content doesn’t build demand for your audience and what it actually does for you and your business.
With this simple shift you’ll finally start to see your weekly content gaining traction.
#203: When is the Right Time to Launch Your Course
When is the right time to launch your digital course? Is it in the summer, the fall, January 1, or April 28?
This is a reasonable question. You put so much effort into the creation of a truly fantastic and meaningful course that the last thing you want is to scuttle your efforts with a poorly chosen course launch date.
Why, then, if this is something that is so important, can you not find a clear answer anywhere? Search Google and you get answers that tell you to analyze your course, your audience, and a list of other things. In other words, no straight guidance here.
You have two choices to make, you can simply draw a date out of the hat and hope for the best OR you can follow the same guidance that I give my digital course clients when they are wrestling with the question of when to launch.
#202: Online Course Creation Launch Success: Revenue vs. Profit
What is your business making?
Should you be measuring your revenue or your profit when launching the online course you painstakingly created?
A lot of times you’ll see people talking about how they had a 5 figure launch or a 6 figure launch, but that doesn’t tell the whole story.
It’s frustrating because when someone lists a number, you don’t know if they are talking about revenue or profit. And as we look for role models, strategies, and ideas to emulate in our own course launches, how do you know what to pay attention to and what to ignore?
You could end up choosing a strategy that has you losing money if you aren’t careful.
Today I’m going to share with you how to think about the numbers you see being reported on social media, in podcasts, on YouTube so that you can make decisions for your business and digital course that will lead to more profit, more reliably.
Ready to get the most out of your listening time?
Choose a collection below that most closely matches your interests and needs right now.
