Results for Tag: Course Creation
#198: Creating a Digital Course that Engages: Regardless of Attention Span
Today’s topic is a little controversial and completely practical all in one nice serving.
So what makes today’s topic practical? We all want our students and clients to finish the digital course that we have painstakingly created, assembled, and sold. We want them to succeed and eventually become a case study for our business in addition to experiencing the change that we promised. In order to do that we have to make sure our course is engaging. We are going to cover three ways to make your course more engaging.
This doesn’t sound controversial, except it is, as I found out in a live stream training I provided this week. I made the comment that attention spans aren’t necessarily shrinking so we do not need to be worried about that when creating our courses. And one listener said that we would need to agree to disagree on that. So down the bunny trail I went into the research and that is where the controversy comes in.
We are going to talk about not just 3 ways to improve student engagement, but also how that completion rate might be impacted by attention span, or not.
#197: What makes sense? One-to-One Coaching vs. Group Program vs. Digital Course
What makes the most sense for your business?
Building a One-to-One Coaching Offer, a Group Program, or a Digital Course?
This is probably something that you’ve been wondering and have seen suggestions telling you why each one of these is THE way to go.
But which one makes the most sense for you? After all, our businesses are not a one size fits all concept.
#194: What comes first: Lead Magnet or Digital Course?
What comes first: Lead Magnet or Digital Course?
The question of chicken or egg comes up in every possible scenario, including whether you should have a lead magnet before you have your digital course or if you should just jump in with your digital course.
Most marketers will tell you that you need to go ahead and create a lead magnet so that you can build your email list while you then turn and build your course. This seems logical on the surface, but after years of watching this advice play out in the digital space, I don’t know it serves digital entrepreneurs well.
Would you rather have a lead magnet out there attracting an audience that isn’t aligned with your core offer or would you rather have a lead magnet that creates a solid stepping stone to your paid offer?
#193: If You Build the Digital Course, Will They Come?
The digital world is a busy and noisy place, but when we publish our course we still expect people to come flocking.
But, we can’t expect someone to find our course without getting out there and raising awareness, helping others to see what impact it will have on their life, and what they have to lose if they don’t make a change.
In other words, creating a high-quality course doesn’t guarantee success.
So what does?
The list might feel endless, but what we really need is magnetic messaging and a commitment to mastering our mindset in addition to a solid course design and willingness to stay focused on learning and implementing only the things that matter.
#192: Perfectionism is the Fastest Way to Digital Course Creation Failure
Building a digital course creation business is full of hoops to jump through, obstacles to avoid, and decisions to make.
Perfectionism is the single biggest saboteur of the entrepreneurial spirit and biggest indicator of potential failure as a digital course creator.
There are 3 beliefs that many digital course creators have that will lead to failure and they might not be what you think. Belief number 3 is a bit counter-intuitive so I’ll be sharing more on that one at the end of today’s episode to save you angst and time.
#191: Failed Digital Course Launch. Here’s What to do Next
Have you ever found yourself getting jealous as you read through social media because you want to post on social media that your course launch was a rousing success? You want to shout from the rooftops that you didn’t just get one sale, but you in fact got more than you planned for AND your audience has grown exponentially.
You’ve seen the posts that share that exact news, but when it comes to your launch all you can post is that you had low or no sales after months of effort, a course that is detailed and packed with valuable information, and you even spent money on ads that ended up costing you instead of adding to your bank account.
Now, what? Well there are two paths forward.
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