Results for Tag: Digital Course
#198: Creating a Digital Course that Engages: Regardless of Attention Span
Today’s topic is a little controversial and completely practical all in one nice serving.
So what makes today’s topic practical? We all want our students and clients to finish the digital course that we have painstakingly created, assembled, and sold. We want them to succeed and eventually become a case study for our business in addition to experiencing the change that we promised. In order to do that we have to make sure our course is engaging. We are going to cover three ways to make your course more engaging.
This doesn’t sound controversial, except it is, as I found out in a live stream training I provided this week. I made the comment that attention spans aren’t necessarily shrinking so we do not need to be worried about that when creating our courses. And one listener said that we would need to agree to disagree on that. So down the bunny trail I went into the research and that is where the controversy comes in.
We are going to talk about not just 3 ways to improve student engagement, but also how that completion rate might be impacted by attention span, or not.
#197: What makes sense? One-to-One Coaching vs. Group Program vs. Digital Course
What makes the most sense for your business?
Building a One-to-One Coaching Offer, a Group Program, or a Digital Course?
This is probably something that you’ve been wondering and have seen suggestions telling you why each one of these is THE way to go.
But which one makes the most sense for you? After all, our businesses are not a one size fits all concept.
#194: What comes first: Lead Magnet or Digital Course?
What comes first: Lead Magnet or Digital Course?
The question of chicken or egg comes up in every possible scenario, including whether you should have a lead magnet before you have your digital course or if you should just jump in with your digital course.
Most marketers will tell you that you need to go ahead and create a lead magnet so that you can build your email list while you then turn and build your course. This seems logical on the surface, but after years of watching this advice play out in the digital space, I don’t know it serves digital entrepreneurs well.
Would you rather have a lead magnet out there attracting an audience that isn’t aligned with your core offer or would you rather have a lead magnet that creates a solid stepping stone to your paid offer?
#189: 5 Actions That Create Success as a Digital Course Creator
Creating success as a course creator is tricky, but it is easier when we borrow other’s blueprint and successes. There is absolutely no reason you should have to create the wheel all by yourself. Being a success in business isn’t about being a one person island, it is about creating shortcuts by learning from what others do.
Now, you can do it yourself without anyone else’s help, but that would be like trying to climb Mt. Everest without a guide. Slow and likely unsuccessful.
Today I’m going to share with you the 5 things that made the biggest difference in my business so that you can steal them and shortcut your time to success and be sure to stick around to the end because I’m going to share with you how to amplify Action 4 so that it does not become a business liability.
#188: Avoid these 5 Mistakes as a Digital Course Creator
I don’t know about you, but I’ve made some mistakes as a digital entrepreneur. Some cost a lot of money and others cost me time and energy. Regardless of the cost, I’m going to pull back the curtain today on my 5 biggest mistakes so that you don’t have to make them too!
Yes, there are some who might say that we need to make mistakes in order to learn, but can’t we also learn from others so that at least we don’t make the same mistakes?
We tell our kids that they need to slow down earlier to stop behind the line at a stop sign. We don’t just let them make the mistake and learn for themselves, right?
In business we need support from one another so that this journey isn’t any harder or complicated than it needs to be.
#181: Top 6 Tools for Creating and Selling Your Digital Course: Part 2
Too many tools, tech options, learning management systems and decisions lead to overwhelm and stuckness as a digital course creator.
In Episode 180 I shared with you 3 of my Top 6 tools for creating and selling your digital course and today I’m going to share 3 more to round out our 6 tools. If you didn’t catch Part 1, be sure to go back and listen when you are done here.
With over 15 years of experience in digital courses, I’ve dealt with the ins and outs, ups and downs of the process and choices around technology. My goal is to simplify things for you and save some hair pulling so that you have more time for course development AND your hobbies…even if that means rediscovering hobbies you had to put down while figuring out the tech side of your business.
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