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#198: Creating a Digital Course that Engages: Regardless of Attention Span

Today’s topic is a little controversial and completely practical all in one nice serving. 

So what makes today’s topic practical? We all want our students and clients to finish the digital course that we have painstakingly created, assembled, and sold. We want them to succeed and eventually become a case study for our business in addition to experiencing the change that we promised. In order to do that we have to make sure our course is engaging. We are going to cover three ways to make your course more engaging.

This doesn’t sound controversial, except it is, as I found out in a live stream training I provided this week. I made the comment that attention spans aren’t necessarily shrinking so we do not need to be worried about that when creating our courses. And one listener said that we would need to agree to disagree on that. So down the bunny trail I went into the research and that is where the controversy comes in.

We are going to talk about not just 3 ways to improve student engagement, but also how that completion rate might be impacted by attention span, or not.

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#196: Too Many Ideas & Too Little Time: 3 Tips For Staying Focused on Your Course

The curse and the gift of being a creator is that you probably have a lot of ideas. That is a gift, because you can always create a new offer, adjust an existing lead magnet to better align with client needs, and write those stories that will engage your reader.

Sounds great, right?

It is, right up until it isn’t.

The swirl of ideas also means that you may find it difficult to focus on just one task, one offer, or one idea. The other ideas are crowding in and tempting you to shift gears to something else.

What happens as a result is that your tasks remain unfinished and your course remains un-launched.

You can keep up this half-finished way of building your business, or you can implement 3 tips for staying focused in spite of the never-ending swirl of ideas.

Which path will you choose?

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#192: Perfectionism is the Fastest Way to Digital Course Creation Failure

Building a digital course creation business is full of hoops to jump through, obstacles to avoid, and decisions to make.

Perfectionism is the single biggest saboteur of the entrepreneurial spirit and biggest indicator of potential failure as a digital course creator.

There are 3 beliefs that many digital course creators have that will lead to failure and they might not be what you think. Belief number 3 is a bit counter-intuitive so I’ll be sharing more on that one at the end of today’s episode to save you angst and time.

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#191: Failed Digital Course Launch. Here’s What to do Next

Have you ever found yourself getting jealous as you read through social media because you want to post on social media that your course launch was a rousing success? You want to shout from the rooftops that you didn’t just get one sale, but you in fact got more than you planned for AND your audience has grown exponentially.

You’ve seen the posts that share that exact news, but when it comes to your launch all you can post is that you had low or no sales after months of effort, a course that is detailed and packed with valuable information, and you even spent money on ads that ended up costing you instead of adding to your bank account.

Now, what? Well there are two paths forward.

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#190: Why You Don’t Need a Virtual Assistant

Among the very first bits of advice you get as a digital course creator, or really as a digital entrepreneur, is to hire a virtual assistant before you think you need one. But hiring a Virtual Assistant, or VA, costs money and at the beginning or middle of your journey that might feel like a luxury instead of a necessity.

There are books telling you to Buy Back Your Time, how to hire a VA, and even what tasks you should be outsourcing, but let’s face it. That doesn’t work for everyone.

Today I’m going to share with you 5 ways to put off hiring a VA and they are all free! Now, you can go ahead and hire a VA, but I encourage you to consider these ideas first because they are certainly easier on your budget and don’t require you to interview anyone!

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