Results for Tag: Marketing
#177: The 5 Reasons Your Digital Course Messaging is Failing and What to Do Instead
Spending hours, weeks, and even months perfecting your course and the messaging only to hear crickets when you put it all out into the world is scary. All too often we create messaging and course content based on a few conversations with our ideal client. We get those first few sales and then everything comes to a grinding halt.
Today I’m going to share with you 5 reasons that this is happening and they all center around the word purpose. Having been in this exact position in the past and helped other course creators through this phase, I can share with you what makes a difference and it isn’t what you expect.
#155: Guest Tracy Beavers: The Secret to Building Your Facebook Audience Without Paid Ads
Tracy Beavers teaches entrepreneurs how to gain visibility, grow their email lists and attract consistent new clients without paid ads. I don’t know about you, but that is music to my ears. She is also a recent recipient of the Vanity Fair Lingerie Support Award.
#147: StoryBrand Framework: 25 Ideas for Using the Framework in Your Business
Today we wrap up our series on the StoryBrand framework by delving into 25 practical ways to integrate it into your business strategy. From your website to your podcast, lead magnets, short-form and long-form content, discover how this framework offers consistency, trust, and authority. By aligning your messaging with the StoryBrand principles, you’ll not only connect deeply with your audience but also set a clear path for success in your entrepreneurial journey. Don’t miss out on the PDF guide that summarizes all the insights discussed in this episode, providing you with a resource for seamless implementation.
#146: StoryBrand Framework: Success and Failure Build Desire for Your Offer
Talking about success and failure in your messaging can help clients to see what their life can look like if they work with you. The StoryBrand Framework allows us to use the success and failure pieces to create desire for the offer and help raise a potential client’s self awareness of the possibilities that exist.
#145: StoryBrand Framework: Simple Calls to Action are Non-negotiable
Having a high quality call to action may mean the difference between sales and crickets. In today’s episode we talk about direct and transitional calls to action, go through a few examples of each, and explore what might work for your business.
#144: StoryBrand Framework: Crafting a 3-Step Plan that Clients Love
Storybrand is all about simplicity. That simplicity carries through into how we help our clients imagine their future where you have helped them make a change. Today we talk about creating a 3 step plan that your client can embrace and has them saying yes to your offer.
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