Results for Tag: Marketing
#143: StoryBrand Framework: 3 Tiers of the Problem You Solve
When you only address part of your client’s problem with your messaging, you are only addressing part of your client. In order to serve the whole person, you have to look at their problem or challenge from a 3-tiered approach. Looking at the external, internal, and philosophical problems will give you a well-rounded approach to your messaging.
#142: StoryBrand Framework: Mistaking Needs for Wants – The Most Common Messaging Misstep
Ever felt misunderstood or unable to connect with your potential clients? Today we are going to get to the heart of what drives decisions to purchase a service. We’ll break down why focusing on ‘wants’ can be a game-changer, and spill the secrets to making your messages resonate like never before. Grab a comfy seat and get ready to transform the way you communicate!
#140: A Healthy Mindset for Messaging and Marketing
In this episode we dive into the interplay of mindset and marketing, and how it impacts your business messaging. We explore the concept of self-talk and the negative impacts of using “Yes… But” statements and explore the importance of a flexible growth mindset. The discussion focuses on preparing the mindset for flops, pivots, and constant tweaks, emphasizing that marketing and messaging is an ongoing experiment where perseverance, adaptability, and resilience are key.
#138: Turning StoryBrand into Your Brand: A Journey of Transformation
Gain insights into the StoryBrand framework and how it can enhance your business messaging. In this episode, we unpack the StoryBrand messaging map, provide strategies for effective calls to action, and explore how success and failure can be harnessed for positive client outcomes.
#137: Work-Life Harmony as an Entrepreneur: Interview with Business Strategist Annelise Worn
Annelise Worn, a business strategist, shares practical tips for reaching new customers, building relationships, and making sales, while emphasizing the importance of prioritizing personal well-being and setting boundaries as an entrepreneur.
#120: Heart-centered content that connects: Interview with Author Cate Butler Ross
Cate Butler Ross is the most down to earth writer and I think you are going to love her heart-centered approach to connecting with your community, your clients, and as an entrepreneur. She opened my eyes to new ways to build a relationship while still protecting the details of our family that we’d like to keep private.
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