Results for Tag: Mindset
#145: StoryBrand Framework: Simple Calls to Action are Non-negotiable
Having a high quality call to action may mean the difference between sales and crickets. In today’s episode we talk about direct and transitional calls to action, go through a few examples of each, and explore what might work for your business.
#144: StoryBrand Framework: Crafting a 3-Step Plan that Clients Love
Storybrand is all about simplicity. That simplicity carries through into how we help our clients imagine their future where you have helped them make a change. Today we talk about creating a 3 step plan that your client can embrace and has them saying yes to your offer.
#143: StoryBrand Framework: 3 Tiers of the Problem You Solve
When you only address part of your client’s problem with your messaging, you are only addressing part of your client. In order to serve the whole person, you have to look at their problem or challenge from a 3-tiered approach. Looking at the external, internal, and philosophical problems will give you a well-rounded approach to your messaging.
#142: StoryBrand Framework: Mistaking Needs for Wants – The Most Common Messaging Misstep
Ever felt misunderstood or unable to connect with your potential clients? Today we are going to get to the heart of what drives decisions to purchase a service. We’ll break down why focusing on ‘wants’ can be a game-changer, and spill the secrets to making your messages resonate like never before. Grab a comfy seat and get ready to transform the way you communicate!
#140: A Healthy Mindset for Messaging and Marketing
In this episode we dive into the interplay of mindset and marketing, and how it impacts your business messaging. We explore the concept of self-talk and the negative impacts of using “Yes… But” statements and explore the importance of a flexible growth mindset. The discussion focuses on preparing the mindset for flops, pivots, and constant tweaks, emphasizing that marketing and messaging is an ongoing experiment where perseverance, adaptability, and resilience are key.
#136: Are you Ready for Systems and Processes?
In this final episode of our series on implementing systems and processes into your business, we are going to bring everything together and explore a few final thoughts on flow, content creation, and mindset as a course creator or coach. The action item for this week will stretch you to think outside the box and even question whether systems and processes are right for you.
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