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#143: StoryBrand Framework: 3 Tiers of the Problem You Solve

When you only address part of your client’s problem with your messaging, you are only addressing part of your client. In order to serve the whole person, you have to look at their problem or challenge from a 3-tiered approach. Looking at the external, internal, and philosophical problems will give you a well-rounded approach to your messaging.

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#140: A Healthy Mindset for Messaging and Marketing

In this episode we dive into the interplay of mindset and marketing, and how it impacts your business messaging. We explore the concept of self-talk and the negative impacts of using “Yes… But” statements and explore the importance of a flexible growth mindset. The discussion focuses on preparing the mindset for flops, pivots, and constant tweaks, emphasizing that marketing and messaging is an ongoing experiment where perseverance, adaptability, and resilience are key.

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Dig into the foundations of building a business

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Set yourself up for a thriving business with an emphasis on mindset

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