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#202: Online Course Creation Launch Success: Revenue vs. Profit

What is your business making?

Should you be measuring your revenue or your profit when launching the online course you painstakingly created?

A lot of times you’ll see people talking about how they had a 5 figure launch or a 6 figure launch, but that doesn’t tell the whole story.

It’s frustrating because when someone lists a number, you don’t know if they are talking about revenue or profit. And as we look for role models, strategies, and ideas to emulate in our own course launches, how do you know what to pay attention to and what to ignore?

You could end up choosing a strategy that has you losing money if you aren’t careful. 

Today I’m going to share with you how to think about the numbers you see being reported on social media, in podcasts, on YouTube so that you can make decisions for your business and digital course that will lead to more profit, more reliably.

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#122: Vision vs. Strategy

When you are working inside your business, it is easy to get tunnel vision and miss the pathway that leads you to your vision. The strategy being explored can feel like a complete mismatch with your vision, but when you take a moment and step back, you might discover that the winding path the strategy takes you on is actually the fastest path to your vision.

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#121: Let’s Talk Money

Building a business comes down to money, but we don’t talk about money. It is a taboo topic as an entrepreneur. Instead we all smile and nod like everything is ok, even when it isn’t. Today is all about making sound financial decisions in your business and a process for making it easier.

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#46: Vision and Planning: The Big Goals

So many people have an unruly list of big goals for the upcoming year and find that list doesn’t really work. Today’s episode will walk you through the first step of a 3-step process for creating doable and achievable pillars for 2022.

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